Marketing
Marketing that brings in the right work.
The hands-on work behind more of the customers you want: the plan, lead generation, the systems your leads run through, the automations and the numbers. Hire one piece or several, as a project or every month. Below is what each covers and where you can start.
Short answer
What marketing work can you hire Ímpetu for?
Any part of it, one piece at a time or several together: a written plan and positioning, lead generation (local search, your Google profile, social media and ads), the website, forms and CRM behind it, processes and automations, and tracking and reporting. Each piece is scoped in writing, done hands-on and measured on booked work, not clicks.
- 01Book a free call and tell me what is costing you the most right now.
- 02Agree the scope in writing: one project, or ongoing work every month.
- 03Get the work done, with a short report on what came in and what changes next.
The board
One strategy. Four parts. Hire what you need.
Hire the whole board or one line off it. Most owners start with whatever is costing them the most this season, and we add from there.
00 / Always first
Strategy & Positioning
Who you are for, what you stand for, what makes you the obvious call in your market, and what a good month looks like in dollars. Put in writing before anything gets built or spent.
Lead Gen
Getting the right people to call you, and staying with the ones who are not ready yet. Local search, your Google profile, campaigns, and the follow-up that keeps you in mind.
Digital Infrastructure
The site, the landing pages, the forms and the CRM behind them. The plumbing everything else runs on, built so it holds up when the work picks up.
Processes & Automations
How the work actually gets done, written down and automated where it should be, so it survives your busiest week instead of falling on whoever is free.
Analytics & Optimization
Measured month after month and adjusted on what the numbers actually say. No guessing, and no vanity figures that never turned into a signed job.
Want someone to own all of it? That is the fractional marketing manager: the plan, the work and the people doing it.
Fractional marketing →Always first
Strategy & Positioning
Before anything gets built or spent, we get clear on who you are for and why they should pick you. It is the part most businesses skip, and the reason so much marketing money goes nowhere.
- Who you are forThe customers worth chasing, and the ones better left to someone else.
- Why they pick youThe reason to call you over the next name on Google, in the words your customers use.
- What a good month looks likeTargets in dollars and booked jobs, not clicks and impressions.
- The plan, in writingWhat we do first, what waits, and what it costs. You sign off before anything is spent.
What you get
One short plan that everything else answers to. Every page, ad and email after it gets checked against it.
Lead Gen
The right people, calling you
Getting found by the people who need what you do, staying in front of them, and giving them a good reason to reach out now.
- Local search and your Google profileShowing up when people nearby search for what you do, with the reviews to back it up.
- Social mediaPosts and profiles that keep you visible and show the work you do, on the channels your customers actually use.
- CampaignsGoogle, Meta, LinkedIn and other ads, aimed at the customers from your plan and judged on booked work.
- OffersA clear, specific reason to get in touch today instead of someday.
What you get
A steady flow of enquiries you can plan around, and a clear view of where each one came from.
Digital Infrastructure
The plumbing everything runs on
The site, the landing pages, the forms and the CRM behind them. Set up once, properly, so they hold up when the work picks up.
- Website and landing pagesBuilt to turn a visitor into a request, and kept fast, secure and up to date.
- Forms and bookingEvery enquiry and booking lands in one place, with the details you need to follow up.
- Your CRMOne system for contacts, conversations and deals, usually HighLevel, set up the way your business actually works.
- IntegrationsYour tools passing information to each other, so nobody copies data by hand.
What you get
One setup that holds together, instead of a pile of tools nobody fully understands.
Processes & Automations
Work that runs without you chasing it
How leads are handled, jobs are quoted and customers are followed up, written down and automated where it makes sense.
- Written processesThe steps for how things get done, in plain language anyone on the team can follow.
- AutomationsFollow-ups, reminders and handoffs that run on their own, including the emails and texts that stay with leads who are not ready yet.
- Standards for busy daysSimple checklists people actually use, not a binder on a shelf.
- TrainingYour team learns the system, so it keeps running when I am not in the room.
What you get
Work that runs the same way in your busiest week as in your quietest one.
Analytics & Optimization
Numbers you can trust, acted on
Measured every month and adjusted on what the numbers actually say. No guessing, and no figures that look good but never turned into a signed job.
- Tracking that worksCalls, forms and bookings traced back to where they came from.
- Regular reportsShort and in plain language: what came in, what it cost, and what it turned into.
- Regular callsWhat I am changing and why, and anything I need from you.
- TestingPages, offers and ads tried against each other, and the better one kept.
What you get
Money moved toward what brings in work, and away from what does not.
How to hire me
A project or ongoing. Same standard.
A defined piece of work
A plan, a campaign, a tracking setup, an automation or a Google profile cleanup, with a clear scope, a price agreed up front and an end date.
- Scope and price in writing before work starts
- Done hands-on, handed over with notes
- Your team trained on anything they will run
Work every month
The parts that need steady attention, like campaigns, content, follow-up and reporting, handled every month on a set scope you can adjust as things change.
- A monthly scope you can change
- A short report and a call every month
- Adjusted on what the numbers say
What this means
We start where you are.
Before any work starts, we agree the scope in writing: what I take care of, what stays with you or your team, and what you can expect from me. Nobody has to guess.
How much I take on is up to you. Some owners start with one piece, like the website, lead generation or the CRM, and add parts as the first ones start paying for themselves. If you want one person to own the whole plan and lead the people doing it, that is the fractional marketing manager.
How we get started
Three steps, no runaround.
From the client side
People who handed me the keys.
“Konstantin is one of the most reliable, patient, and knowledgeable professionals I’ve had the chance to collaborate with.”
“His expertise in both account management and marketing campaigns is outstanding.”
“He is also a proactive team member who takes ownership in all aspects of marketing.”
FAQ
What owners ask first.
Straight answers to what usually comes up before the first call.
What is the difference between this and a fractional marketing manager?
Here you hire the work: one piece or several, as a project or every month. A fractional marketing manager owns the whole plan, leads your team, agencies and freelancers, and steps into the work where it helps. Many owners start with one piece and move to the fractional role once marketing needs an owner.
Can I hire you for just one part, like the website or lead generation?
Yes. Most owners start with whatever is costing them the most right now, often the website, lead generation or the CRM. We add the next part once the first one is paying for itself, and the strategy work makes sure every piece points the same way.
Do I need a marketing team to work with you?
No. I do the work myself, and where you have people, I work alongside them and train them on anything they will run, so what I know stays in your business.
How do I know the marketing is working?
Calls, forms and bookings are tracked back to where they came from. You get a short report and a call: what came in, what it cost, what it turned into and what I am changing next. Targets are in dollars and booked jobs, not clicks and impressions.
How soon will I see results?
Fixes to follow-up, tracking and your Google profile often show within weeks. Campaigns need a few rounds of testing, and search builds over months. The written plan says what to expect when, so you can judge the work against it.
What happens on the first call?
You tell me what the business does and what you want more of. I tell you what I would do first and roughly what it takes. The call is free and there is no obligation, and if someone else is a better fit, I will say so.
Next step
Tell me what you want more of.
One call, straight answers. We figure out where to start, and if I am not the right person for it, I will point you somewhere better.