Websites
A website that asks for the job.
Looking good is the bare minimum. I design, build and manage sites and landing pages whose job is to turn a visitor into an estimate request, a booked call or a signed contract. Then I keep them running, so you never have to think about it again.
Short answer
What do you get with a website from Ímpetu?
A site or landing page built to turn visitors into estimate requests and booked calls, and to be found on Google and in AI answers. It launches with hosting, SSL, analytics, Search Console, SEO and AI search foundations and your forms connected to your CRM, and I keep it safe, fast and up to date on a management tier you choose.
- 01Book a free call and show me your current site, or tell me what the new one has to do.
- 02Agree the plan and how it is built: fully with AI, or on WordPress with AI.
- 03Launch, then pick a management tier for updates, edits and reports.
The board
One plan. Four parts. A site that brings in work.
Every site starts with a plan, then the four parts that keep it working long after launch. Most projects need all of them, and some start with just one.
00 / Always first
Strategy & Design
Who the site is for, what it has to get them to do, and how it gets them there, designed for a phone first and built to convert. Built fully with AI or on WordPress with AI, whichever fits how you want to run it.
Hosting & Security
Fast, secure hosting with SSL, backups and monitoring, so the site stays up, stays quick and stays yours.
Analytics, SEO & AI search
Analytics from day one, SEO to get found on Google, and AEO and GEO (answer and generative engine optimization) to get cited by ChatGPT, Perplexity and Google's AI Overviews. You see what comes in and where it came from.
Copy & Content
Words written for your customer and reviewed line by line, and pages that answer the questions people ask before they call, clearly enough for search engines and AI assistants to quote.
Integrations
Forms, booking, chat and your CRM connected, so every enquiry lands where you follow up, without copying anything by hand.
Every site, two stages. I set it up, then I keep it running on a management tier that fits your needs.
Learn more →How I work
Set up first, then looked after.
I build it
I plan, design and build the site, connect it to your tools and launch it. It is built either fully with AI or on WordPress with AI. We talk through both and pick the one that makes more sense for how you want to run it.
- Strategy, design, copy and build
- Full AI or WordPress with AI, decided together
- Hosting, security, analytics, SEO and AI search set up
I keep it running
Once it is live, I look after it. Management comes in tiers, from keeping it safe and up to date to regular changes and new pages, so you choose the level of involvement that fits your needs.
- Updates, backups and security, watched by me
- Edits and new pages, as much as your tier covers
- Regular reports on traffic, leads and what I am changing
What it can include
Everything the site needs to sell.
Not every business needs all of it. We decide what earns its place on the first call, and leave the rest out.
Custom websites
Multi-page sites with a message that sells, not one that just decorates.
Landing pages
Focused, single-purpose pages for one offer and one campaign.
Google Business Profile
Local optimization so the people nearby find you and call you first.
Blog, SEO and AI search
Content that ranks on Google, gets quoted in AI answers and builds traffic month after month.
Forms and CRM
Capture the lead and send it straight into the system you follow up in.
Popups and chat
Well-timed offers and live chat that win back a visitor about to leave.
Fast and secure
Fast, secure hosting with monitoring and backups, watched by me.
Fully managed
Edits, updates and changes handled for you. You never touch the code.
Always included
In every project, no line items.
These are not upsells and they are not extras on an invoice. They come with the work, because a site without them is not finished.
Job sheets
Built, launched, still on my books.
Job 01
Total Foam Specialists
Owner operated, every review five stars, and a website that never once asked anybody for anything.
- Trade
- Spray foam insulation, concrete lifting
- Where
- Shawano, Wisconsin
- The job
- Turn a visitor into a free estimate request
- Built
- Site, service pages, estimate form, reviews up front
Job 02
Sano Select
Two audiences who want opposite things from the same website: the facilities doing the hiring, and the nurses deciding where to work.
- Trade
- Nursing recruitment and staffing
- Where
- Wisconsin
- The job
- Bring in employers and qualified nurses without confusing either
- Built
- Site, two audience paths, application and enquiry forms
Job 03
I Fix Hearts
A live book launch and signing, where every RSVP had to land on the page instead of in somebody’s inbox.
- Trade
- Heart health, book launch and signing
- Where
- St. Petersburg, Florida
- The job
- Handle event RSVPs on the page
- Built
- Event page, RSVP form, the book up front
FAQ
Before we build anything.
What owners usually want to know about how the site is built, run and found.
What is the difference between a full AI website and WordPress with AI?
A full AI website is built as plain, fast code with nothing to patch, and I host and manage it for you; changes go through me. WordPress with AI gives your team a familiar editor and plugins, and needs regular updates. Both are written and built with AI, and we pick the one that fits how you want to run the site.
Can I make changes to the site myself?
On WordPress, yes, in the editor. With a full AI website, you send me what you want changed and it is handled for you on your management tier, so you never touch the code and nothing breaks.
Can you rebuild or move my current website?
Yes. I review the current site first: what brings in work stays, what does not goes. Old addresses are redirected to the new pages, so you keep what Google already knows about your business.
Will my site show up on Google and in AI answers?
Every site launches with the foundations: titles and descriptions, structured data, clear answers, an llms.txt file and Search Console. Nobody can promise rankings, but this is what search engines and AI assistants need, and content and reviews build on it over time.
Who owns the domain, and where is the site hosted?
The domain is yours and billed separately. I connect it and host the site on fast, secure hosting with SSL, backups and monitoring, managed by me.
How long does a new website take?
It depends on the number of pages and how quickly the content and decisions come together. You get a timeline with the plan before any work starts, and a landing page is usually much faster than a full site.
Next step
Tell me what the site has to do.
One call, straight answers. I will tell you what I would build first and roughly what it takes.