SEO & AI Visibility
Found on Google. Named by AI.
Your customers search on Google, ask their phone, and more and more often ask ChatGPT or Perplexity who to call. SEO, AEO and GEO make sure your business shows up in all three, with the facts right. Below is what each covers and what the work looks like in practice.
Short answer
What is the difference between SEO, AEO and GEO?
SEO (search engine optimization) gets your site found and clicked on Google. AEO (answer engine optimization) makes your page the source of the direct answer in featured snippets, voice search and AI Overviews. GEO (generative engine optimization) gets your business cited and recommended by AI assistants like ChatGPT, Perplexity, Gemini and Copilot. They build on the same foundations, so the work is done together.
- 01Book a free call and tell me what your customers search for.
- 02Get an audit of how you show up on Google, on Maps and in AI assistants.
- 03Fix the foundations first, then grow with answers, local search and mentions.
The board
One strategy. SEO, AEO and GEO. Measured.
Three kinds of search visibility built on the same foundations, and the numbers that show what is working.
00 / Always first
Search strategy
The questions your customers actually ask, on Google, on Maps and in AI assistants, and which answers should lead to you. Mapped out before anything gets written or fixed.
SEO
Search engine optimization: a site Google can crawl, understand and trust, pages that match what people search, and a Google Business Profile that wins the local results.
AEO
Answer engine optimization: clear, direct answers and structured data, so your business is the answer in featured snippets, voice search and AI Overviews.
GEO
Generative engine optimization: the facts, mentions and content that get your business cited and recommended by ChatGPT, Perplexity, Gemini and Copilot.
Measurement
Search Console, Bing Webmaster Tools, visits from AI assistants in your analytics, and regular checks of what the assistants say about you.
Same foundations, three results. A site search engines and AI assistants can read, and answers worth showing.
Learn more →SEO
Found on Google
Still where most customers start. A site search engines can read easily, pages that match what people search for, and a local presence that shows up when people nearby need you.
- Technical foundationsFast pages, a clean structure, a sitemap, redirects for old addresses, and nothing that keeps search engines out.
- Pages that match searchesTitles, headings and content built around what your customers type, one clear topic per page.
- Local searchYour Google Business Profile complete and active, reviews coming in, and the same name, address and phone everywhere.
- Content that keeps workingGuides and answers that bring in visitors month after month, not posts written for the sake of posting.
What you get
More of the right people finding you on Google and Maps, and a clear view of which searches bring them.
AEO
The answer, not just a link
More and more searches end in an answer instead of a list of links. Answer engine optimization makes your page the one that answer comes from.
- Questions as headingsPages built around the questions people ask, with the direct answer first and the detail after it.
- Short answers up frontA clear one or two sentence answer that a search engine or assistant can lift as it is.
- Structured dataSchema markup that says what your business, services, articles and questions are, in the format machines read.
- FAQs that are realThe questions customers ask before they call, answered plainly, not stuffed with keywords.
What you get
Your answers showing up in featured snippets, voice results and AI Overviews, with your name on them.
GEO
Cited by AI assistants
When someone asks ChatGPT, Perplexity, Gemini or Copilot who to hire, the assistant pulls from what the web says about you. Generative engine optimization makes sure what it finds is clear, consistent and worth citing.
- Clear facts about youWho you are, what you do, where and for whom, stated the same way on your site, your profiles and directories.
- Mentions beyond your siteReviews, directories, partner pages and articles that confirm what your own site says.
- Content worth quotingSpecific, original answers with numbers and sources, the kind of page an assistant can cite with confidence.
- Open to AI crawlersCrawler access left open, Bing set up (it powers Copilot and feeds other assistants), and an llms.txt file, a proposed standard some AI tools read.
What you get
Better odds of being named when someone asks an AI assistant who to call, and a record of when it happens.
Measurement
What changed, in numbers
Search and AI visibility are measured, not guessed. You see what moved, what came in, and what is next.
- Search Console and BingWhich searches show your site, how often people click, and what needs fixing.
- AI visits in analyticsVisitors arriving from ChatGPT, Perplexity, Gemini and Copilot, tracked like any other source.
- Regular prompt checksThe questions your customers ask, put to the assistants on a schedule, and what they say about you recorded.
- A short reportWhat moved, what it brought in, and what I am changing next.
What you get
A straight read on whether the work is paying off, and where to put the next hour.
In practice
What this looks like in practice.
On this site
What I do on my own site.
The same work, done here first. Everything on this list is live on impetuconsulting.com.
How to start
A new website, or the one you have.
Built in from day one
Every website I build launches with the SEO and AI search foundations: structured data, clear answers, an llms.txt file, Search Console and fast, crawlable pages.
- Part of every website project
- No add-on, no extra line item
- Ready to build on with content
Audit, fix, then grow
For the site you already have: an audit of how you show up, the fixes that matter most, and then ongoing work on content, local search and mentions if you want it.
- Works with WordPress, AI-built and most other sites
- Fixes first, in order of impact
- Monthly work and reporting, if you want it
Straight talk
Nobody can promise rankings or citations.
Google and the AI assistants decide what they show, and they change how they decide all the time. Anyone who guarantees page one, or a mention in ChatGPT, is guessing or selling.
What I can do is make your business the clearest, best-supported answer for the questions your customers ask, on your site and beyond it, and show you in numbers what changes.
FAQ
What owners ask about search and AI.
Straight answers to what usually comes up before the first call.
Do I still need SEO if people are using ChatGPT?
Yes. Most searches still happen on Google, and AI assistants lean on the same signals: pages that can be crawled, clear answers, structured data and a business that is described the same way everywhere. Good SEO is the foundation AEO and GEO build on.
Can you guarantee a top ranking or that ChatGPT recommends me?
No, and nobody honestly can. Google and the AI assistants decide what they show. What I can do is make your business the clearest, best-supported answer for the questions that matter, and measure what changes.
How long does it take to see results?
Technical fixes and your Google Business Profile often show within weeks. Content and mentions build over months. The audit sets out what to expect when, so you can judge the work against it.
Does this work with my current website?
Usually, yes. WordPress, AI-built sites and most website builders can carry structured data, clear answers and good technical foundations. The audit shows what your platform allows and what is worth changing.
How do I know if AI assistants mention my business?
Visits from ChatGPT, Perplexity, Gemini and Copilot show up in your analytics like any other source, and regular prompt checks record what the assistants say about you for the questions your customers ask.
Is this included in your websites?
The foundations are: every website I build launches with structured data, clear answers, an llms.txt file, Search Console and fast, crawlable pages. Ongoing work on content, local search and mentions is separate, as a project or monthly.
Next step
Find out how you show up today.
One call, straight answers. I will look at how your business appears on Google and in AI assistants, and tell you what I would fix first.