Marketing leadership
I run your marketing. Or I run your team.
Either I run your marketing myself, or I lead and train the people you already have. Tell me what you want more of, estimates, booked calls, repeat work, and I will tell you straight what it takes to get there.
Industries I work in
The board
One strategy. Four parts. One person on the hook.
Hire the whole board or one line off it. Most owners start with whatever is costing them the most this season, and we add from there.
00 / Always first
Strategy & Positioning
Who you are for, what you stand for, what makes you the obvious call in your market, and what a good month looks like in dollars. Put in writing before anything gets built or spent.
Lead Gen
Getting the right people to call you, and staying with the ones who are not ready yet. Local search, your Google profile, campaigns, and the follow-up that keeps you in mind.
Digital Infrastructure
The site, the landing pages, the forms and the CRM behind them. The plumbing everything else runs on, built so it holds up when the work picks up.
Processes & Automations
How the work actually gets done, written down and automated where it should be, so it survives your busiest week instead of falling on whoever is free.
Analytics & Optimization
Measured month after month and adjusted on what the numbers actually say. No guessing, and no vanity figures that never turned into a signed job.
Two ways in. I run it myself, or I lead, build and train the crew you already have.
Learn more →How to bring me in
Two ways. Same standard.
I run it
I act as your marketing leader and do the work myself: the plan, the site, the campaigns, the follow-up and the reporting.
- One person, one plan, no vendors to referee
- Everything under one roof so nothing gets dropped
- A monthly number and a straight read on it
I lead your crew
I set the direction, raise the standard and run the day to day, and I train your people so what I know stays in your business.
- Standards your team can actually follow
- Hiring, onboarding and training where it is needed
- I stay accountable for results, not just advice
Websites
Websites that ask for the job.
Looking good is the bare minimum. I design, build and manage sites that turn a visitor into an estimate request or a booked call, then keep them running. Three of them, out in the world:
CRM
Every customer and follow-up, in one system.
Leads, messages, bookings, follow-ups, reviews and payments in one account, instead of a spreadsheet, three apps and your personal phone. Try it free, or have me set it up for you.
How we get started
Three steps, no runaround.
From the client side
People who handed me the keys.
“If you have the chance to trust Konstantin with your business, take it, and your team and the quality of your sleep will thank you.”
“He is the kind of consultant you hope to find on the first try, and I would recommend him without hesitation to anyone serious about getting their systems and processes in order.”
“Any team would be lucky to have a strategist and builder of Konstantin’s caliber. He actively elevates how an entire department operates.”
From the blog
Guides you can actually use.
Practical, detailed and written from the work: marketing, websites, CRM and the tracking that shows what pays off.
HighLevel / CRM / Costs
What Does HighLevel Really Cost? Every Fee, Usage Charge and Hour, Explained
The full cost of a HighLevel CRM account for a business: the subscription, usage for email, phone, text, WhatsApp and AI, add-ons like Ad Manager and a dedicated IP, marketplace apps, and the time it takes to build and run it.
HighLevel / CRM / Setup
How to Set Up Your HighLevel Sub-Account Yourself: A Step-by-Step Guide
Set up a new HighLevel sub-account in the right order: business profile, users, billing and wallet, Google integrations, custom fields, tags, your first form, calendar and workflow, and the email domain that keeps you out of spam.
HighLevel / Tracking / Attribution
UTM Parameters in HighLevel: The Complete Guide to Tracking Every Lead Source
How to plan, add and analyze UTM parameters in HighLevel across email, Meta, Google, LinkedIn, TikTok, organic social, SMS and QR codes, so every lead and every deal shows where it came from.
Next step
Tell me what you want more of.
One call, straight answers. I keep the client list short on purpose, so if I have room and it is a fit, we will both know quickly. If it is not, I will point you somewhere better.