Hi, I'm Konstantin. I'm a
Fractional Marketing Managerfor small businesses and nonprofits
Your marketing, managed, and your team, led. I own the plan and lead the work and the people doing it, from your own team to outside agencies and freelancers, and step in myself where it helps.
Industries I work in
Marketing management
A marketing manager, without the full-time hire.
Most growing organizations reach a point where marketing matters too much to run in the gaps, but a full-time marketing manager, let alone a CMO, is not the right step yet.
That is the job I do. As your fractional marketing manager, I take responsibility for your marketing as a whole: the plan, the work, the people and the numbers. Part time, for a monthly fee, as part of your business.
Websites, CRM and campaigns are part of that work. Depending on your setup, I may be involved in all of it, or work through your team and outside partners. What you hire is the leadership that makes it all add up.
Who this is for
For teams that have outgrown marketing in the gaps.
Small businesses
Owner-led businesses where marketing matters but nobody owns it, or where a small team needs direction to get more done.
- A plan in writing, in dollars
- Tools and vendors working as one system
- One report every month
Nonprofits
Organizations that need supporters, donors and volunteers to act, with a small team and a board that wants to see results.
- Campaigns tied to your mission and your numbers
- Staff and volunteers with clear roles
- Reports your board can read
The board
What a marketing manager does. Part time.
One strategy, four parts of the job, and one person accountable for all of it.
00 / Always first
Strategy & Positioning
Who you are for, why customers pick you, and what a good month looks like in dollars. A short written plan that everything else answers to, signed off before anything gets built or spent.
Execution & Oversight
The plan, carried out: lead generation, campaigns, the website and CRM, follow-up and content. Depending on your setup, I work hands-on where it helps and lead your team and outside partners for the rest, checking every piece against the plan.
Team, Agencies & Freelancers
Your staff, your agencies and your freelancers working to one plan. I set the standards, review the work, and replace what is not pulling its weight.
Hiring & Training
When a role is missing, I define it, help you hire the right person and train them in, so what I know stays in your business.
Measurement & Reporting
Calls, forms and bookings traced to where they came from. Once a month, a short report and a call: what came in, what it cost, and what changes next.
Hands-on leadership. I lead your team and partners, and step into the work where it helps.
Learn more →Portfolio
Work that is out in the world.
Websites, launches and campaigns behind some of the organizations I work with. Three of them:
From the client side
In the words of people I have worked with.
“I would recommend him without hesitation to anyone serious about getting their systems and processes in order.”
“Konstantin consulted with Apex for several key projects and proved to be an invaluable partner in optimizing our systems and marketing operations.”
“Any team would be lucky to have a strategist and builder of Konstantin’s caliber. He actively elevates how an entire department operates.”
Testimonials from fractional marketing, marketing project and IT management work.
From the blog
Guides you can actually use.
Practical, detailed and written from the work: marketing leadership, websites, CRM and the tracking that shows what pays off.
Marketing / Strategy / Small Business
Do You Need a Fractional Marketing Manager? What One Does, What It Costs and Who It Fits
For founders of small businesses with big plans, and no one yet to lead the marketing behind them. A fractional marketing manager brings the leadership, know-how and experience you are missing, part time, and turns those plans into a clear strategy and steady results.
Websites / WordPress / AI
WordPress or a Full AI Website? How to Choose the Right Build for Your Business
WordPress with a page builder and AI, or a website fully built with AI: how they differ, the pros and cons of each, who can edit and support them, security, speed, SEO and AI search, and a checklist to decide which fits your business.
HighLevel / CRM / Strategy
Is HighLevel the Right CRM for Your Business?
Whether HighLevel is the right CRM for your business: who it fits, when another CRM fits better, why it is usually the right choice for small businesses, its real limitations, when to connect specialized tools, and what larger companies need that HighLevel is not built for.
Next step
Ready for someone to own your marketing?
One call, straight answers. I keep the client list short on purpose, so if I have room and it is a fit, we will both know quickly. If it is not, I will point you somewhere better.