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Author

Konstantin von Brocke.

Founder of Ímpetu Consulting. I run marketing for owner-led businesses, or lead and train the team they already have, and I write the guides on this blog.

Konstantin von Brocke
Konstantin von Brocke Est. 2015

About

One person who owns the whole picture.

I run marketing for owner-led businesses. Either I do the work myself, or I lead and train the people you already have, so what I know stays in your business.

I founded Ímpetu Consulting in 2015. Since then I have worked with businesses in construction, home services, healthcare, education, recruitment and nonprofits, and with marketing teams who needed someone to build the systems behind their campaigns.

Every engagement starts with a plan in writing: who you are for, why customers should pick you, and what a good month looks like in dollars. Then I build and run what the plan needs: lead generation, websites and landing pages, CRM systems and automations, and reporting that shows what came in and what it cost.

The guides here come from that work. They are practical and detailed, written so you can use them yourself, whether or not we ever work together.

Founder
Ímpetu Consulting, since 2015
Based in
Puebla, Mexico, working with businesses anywhere
Languages
English, Spanish and German
Works on
Marketing strategy, lead generation, websites, CRM and automations, tracking and reporting
Industries
Construction, home services, healthcare, education, recruitment and nonprofits

Guides

Everything I have written here.

Practical guides on marketing, websites, CRM and tracking, newest first.

Do you need a fractional marketing manager? Konstantin von Brocke, Ímpetu Consulting

Marketing / Strategy / Small Business

Do You Need a Fractional Marketing Manager? What One Does, What It Costs and Who It Fits

For founders of small businesses with big plans, and no one yet to lead the marketing behind them. A fractional marketing manager brings the leadership, know-how and experience you are missing, part time, and turns those plans into a clear strategy and steady results.

19 min read Read →

WordPress with a page builder and AI compared with a full AI website built with Claude, GitHub and Vercel

Websites / WordPress / AI

WordPress or a Full AI Website? How to Choose the Right Build for Your Business

WordPress with a page builder and AI, or a website fully built with AI: how they differ, the pros and cons of each, who can edit and support them, security, speed, SEO and AI search, and a checklist to decide which fits your business.

18 min read Read →

Is HighLevel right for your business: probably yes for small businesses, integrate for specialized needs, look elsewhere for enterprise

HighLevel / CRM / Strategy

Is HighLevel the Right CRM for Your Business?

Whether HighLevel is the right CRM for your business: who it fits, when another CRM fits better, why it is usually the right choice for small businesses, its real limitations, when to connect specialized tools, and what larger companies need that HighLevel is not built for.

14 min read Read →

What HighLevel really costs: subscription, usage, add-ons and time

HighLevel / CRM / Costs

What Does HighLevel Really Cost? Every Fee, Usage Charge and Hour, Explained

The full cost of a HighLevel CRM account for a business: the subscription, usage for email, phone, text, WhatsApp and AI, add-ons like Ad Manager and a dedicated IP, marketplace apps, and the time it takes to build and run it.

15 min read Read →

How to set up a HighLevel sub-account: a checklist from business profile to first workflow

HighLevel / CRM / Setup

How to Set Up Your HighLevel Sub-Account Yourself: A Step-by-Step Guide

Set up a new HighLevel sub-account in the right order: business profile, users, billing and wallet, Google integrations, custom fields, tags, the email domain that keeps you out of spam, and your first form, calendar and workflow.

22 min read Read →

UTM parameters in HighLevel: a tagged link flowing into a CRM contact record

HighLevel / Tracking / Attribution

UTM Parameters in HighLevel: The Complete Guide to Tracking Every Lead Source

How to plan, add and analyze UTM parameters in HighLevel across email, Meta, Google, LinkedIn, TikTok, organic social, SMS and QR codes, so every lead and every deal shows where it came from.

27 min read Read →

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