Author
Konstantin von Brocke.
Founder of Ímpetu Consulting. I run marketing for owner-led businesses, or lead and train the team they already have, and I write the guides on this blog.
Guides
Everything I have written here.
Practical guides on marketing, websites, CRM and tracking, newest first.

Marketing / Strategy / Small Business
Do You Need a Fractional Marketing Manager? What One Does, What It Costs and Who It Fits
For founders of small businesses with big plans, and no one yet to lead the marketing behind them. A fractional marketing manager brings the leadership, know-how and experience you are missing, part time, and turns those plans into a clear strategy and steady results.

Websites / WordPress / AI
WordPress or a Full AI Website? How to Choose the Right Build for Your Business
WordPress with a page builder and AI, or a website fully built with AI: how they differ, the pros and cons of each, who can edit and support them, security, speed, SEO and AI search, and a checklist to decide which fits your business.

HighLevel / CRM / Strategy
Is HighLevel the Right CRM for Your Business?
Whether HighLevel is the right CRM for your business: who it fits, when another CRM fits better, why it is usually the right choice for small businesses, its real limitations, when to connect specialized tools, and what larger companies need that HighLevel is not built for.

HighLevel / CRM / Costs
What Does HighLevel Really Cost? Every Fee, Usage Charge and Hour, Explained
The full cost of a HighLevel CRM account for a business: the subscription, usage for email, phone, text, WhatsApp and AI, add-ons like Ad Manager and a dedicated IP, marketplace apps, and the time it takes to build and run it.

HighLevel / CRM / Setup
How to Set Up Your HighLevel Sub-Account Yourself: A Step-by-Step Guide
Set up a new HighLevel sub-account in the right order: business profile, users, billing and wallet, Google integrations, custom fields, tags, the email domain that keeps you out of spam, and your first form, calendar and workflow.

HighLevel / Tracking / Attribution
UTM Parameters in HighLevel: The Complete Guide to Tracking Every Lead Source
How to plan, add and analyze UTM parameters in HighLevel across email, Meta, Google, LinkedIn, TikTok, organic social, SMS and QR codes, so every lead and every deal shows where it came from.
Next step
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